Ali Boumediene importing and distributing household appliances in 1992. In 1997, the young director was invited to South Korea by Samasung. Bomare Company ’s director remembers "while walking around their factories. I discovered a different world. It fascinated me, their know-how, attention to detail and precision.” Back in Algeria, the idea matures and the company is launched in 2001. In two years, manual insertion becomes automated and the company slowly begins to export to Europe, receives ISO certification for its products and establishes a subcontracting partnership with LG electronics.
Bomare Company is a leader in the manufacture of electronics in Algeria. Its brand of mobile phones Stream System ranks second in the Algerian market. An exclusive contract was signed with partner Blue Vision for the exclusive distribution of its products (Tv, Smartphones and tablets) in the Spanish and Portuguese market: 250,000 units over 5 years for $ 50 million. "Our products are sold at the main chains , Leclerc, Carrefour, El Corte Ingles".
The Algerian brand will next develop in France, Germany and Côte d'Ivoire. Exports account for 15% to 20% of the company's turnover. Ali Boumediene wants to increase this share to 30% in 2017 and reach a 70% value added ratio
"We have put everything in place to compete internationally amongst industrial sub-contractors. We have expert knowledge of technology. We have a very low rate of return to 0.48% compared to a maximum level from 1%, our drive has increased as has our know-how and our ambitions
In 2015, Bomare Company recorded sales of $ 42 million.